Businesses in the channel work through independent channel partners to market, sell, fulfill and optimize their products and solutions. Channel partners are typically small and medium businesses and generate a large percentage of the revenue for the vendors and brands.
Furthermore, digital adoption and mobile growth is enormous, which generates a strong growth in search with specific local intent. As a result, there is a growing need for vendor-driven Google AdWords™ campaign strategy that brings prospects and visitors directly to the local channel partners.
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