Marketing

The Marketing Challenge

The world of marketing has complete changed over the past decades. 20 years ago, predominantly all marketing activities took place offline and getting your content out to your partners took a while. Nowadays, because online has become a major part of your strategy, things have shifted and getting your content (updated) in real-time has become a requirement for successs.

FLOW is a very unique platform, a true integrated platform. It was very easy to setup and customize the resources and tools that our partners needed. 

Beth Gracely
Channel Marketing Manager
Webroot
Webroot

The Solution

FLOW simplifies the marketers life on a daily basis. Controlling the brand through the supply chain isn't an easy task and requires a lot of effort to provide the right user experience to the end-customer. Many of your partners don't have the time, resources and/or skills to provide a consistent brand experience. Generating traffic and demand will all come down to you and with FLOW this becomes an easy task.

Brand Control & Demand Generation
Brand control and delivering a consistent end user experience across you partner network is essential in todays business. Generating traffic and demand with marketing activities is day-to-day practice to market your products and/or services. Marketing tactics like email campaigns, social media, promotions, events and google campaigns help drive traffic and demand to your partners.
 
FLOW helps to centralize and simplify delivery of a consistent message, traffic and leads across your partner community: 
 
  • Control the brand experience & messaging across all channels
  • Automate driving traffic for all channels within one solution
  • Measure & optimize your activities across all channel partners from one integrated platform
Lead & Sales Conversion
It isn't easy for your partners to convert the leads you deliver to them into sales. It is important to deliver the right lead to the right person at the right time. Determining which leads should not be distributed is just as important as determining what leads should be distributed. And your partners need the easy to use tools to manage and convert leads into sales.
 
FLOW enables you to control the complete lead & sales conversion process, online and offline:
 
  • Automatically distribute the right lead to the right person at the right time
  • Capture, qualify, rank and distribute leads in real-time from one, centralized location across your sales channels
  • Empower your partners to convert online and offline sales.
  • Real-time analytics & reporting of your complete lead conversion process
Analytics & Optimization
Insight into data is essential in running a business and understand the success of your partners, your processes and your programs. Without data and reporting, it's almost impossible to steer and work towards the future. Reporting on all elements of the business helps you to optimize your business while not having to involve yourself in the day-to-day.
 
FLOW gives you a complete insight across all processes in the channel and supply chain. And the tools to improve and optimize.
 
  • Optimize business processes based on business intelligence and real-time statistics
  • Get complete insight & analyze all the business data to maximize results and performance
  • You are equipped to make the right decisions since you have access to all data in one, central location 
System Integration
The integration of systems to exchange data, content, documents and information can be challenging. Automation and integration can help and deliver value to contribute to more revenue and lower cost. Optimized business processes no longer depend on manual processing and enable a seamless experience. Additionally, automated processes tend to be less error prone.
 
FLOW enables:
 
  • Automated processes to reduce manual paper processing and minimize processing time
  • Integrate all existing internal and external systems for a seamless flow of data, content, documents and information
  • Accomplish effective business processes with resources focussed on the core business

Let Our Customers Tell You Their Story

Resources for Marketing

Download BrochureFLOW Partner Automation by TIE Kinetix

FLOW Partner Automation by TIE KinetixDownload Brochure

FLOW Partner Automation by TIE Kinetix

Download Brochure

Watch VideoConnection2 Reference Video

Connection2Watch Video

Connection2 Reference Video

Watch Video

Download WhitepaperThe Keys to Channel Partner Success

Download Whitepaper

The Keys to Channel Partner Success

Download Whitepaper

See What FLOW Can Do for You

Request Demo

It’s time. You need to see this.

No matter if you’re just browsing, or already have your short list of prospective vendors, it’s time to talk. Many businesses we talk with all agree. We provide a unique perspective that needs to be taken into consideration before making a final decision. We promise – no hard selling – just a comfortable conversation about reaching your goals.

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