The Marketing Challenge
The world of marketing has complete changed over the past decades. 20 years ago, predominantly all marketing activities took place offline and getting your content out to your partners took a while. Nowadays, because online has become a major part of your strategy, things have shifted and getting your content (updated) in real-time has become a requirement for successs.
One of the most common comments I get from partners about syndicating the content to their website, to initiate free trials to their customers, is that the content is always current and up-to-date and they never have to come back to Webroot to ask to update our page.