The Marketing Challenge
The world of marketing has complete changed over the past decades. 20 years ago, predominantly all marketing activities took place offline and getting your content out to your partners took a while. Nowadays, because online has become a major part of your strategy, things have shifted and getting your content (updated) in real-time has become a requirement for successs.
We see our partners as an extension of our company and advocates. Our partners help build our brand by leveraging our co-brandable content, web syndication and word-of-mouth.