The Retailer & Reseller Challenge
As a retailer or reseller you are the last step in the supply chain. Delivering and bringing the products to the end-customer is your daily life. You are dealing with all the different vendors and their products to offer to your end-customers. Staying up-to-date with all their content, sales tools and products is a challenge and keeps you away from your core activities: selling their products and generating revenue. A constant flow of orders, invoices and other documents go back and forth between you and all the vendors. And when you do business with other companies and organizations, you would like to make the purchase and ordering process as easy and seamless as possible.
Channels are increasingly not just the one creating demand but creating business and sales. The functionality that TIE Kinetix has developed through FLOW means that they can actually close the deal, they can actually do the e-commerce piece as well. That’s unique.